PERFORMANCE EVALUATION OF VODAFONE

PERFORMANCE EVALUATION OF VODAFONE Vodafone Group Plc (Vodafone) was founded as a subsidiary of Racal Electronics Plc in 1984. It became independent of the company in 1991 then changed its name to Vodafone Group Plc. Today, as a British multinational mobile network operator with headquarters in Newbury, England, it is known as one of the worlds leading telecommunication companies by revenue. It operates across the globe where it offers a range of communication services dealing directly with consumers and offering services for businesses. Its consumer customers are classified into prepaid and contract and its business customers range from small office-home-office (SoHo) and small-medium enterprises (SMEs) to corporate and multinational corporations (MNCs). Its products and services includes messaging, voice, data, devices to help customers in meeting total communication needs and fixed line solutions. In all, its customer base total 341.1 million proportionate customers all over the globe (www.vodafone.com). The companys vision is to become the world leader in communications (www.vodafone.com). In this paper, we look to evaluate the performance of Vodafone for the periods ending 31st March 2009 and 2010. Evaluation will be based on financial and non financial factors including key ratios and SWOT analysis for a more coherent outlook. Recommendations will then be made based on the performance analysis. CALCULATION OF KEY RATIOS (all figures are in  £m) Profitability ratios Gross profit margin: this is calculated by expressing the gross profit made in the year over sales multiplied by 100. 2010 2009 (15,033/ 44,472)*100 = 33.80% (15,175/ 41,017)*100 = 37.00% Operating profit margin: calculated by expressing profit before interest and tax over sales multiplied by 100. 2010 2009 (9,480/44,472)*100 = 21.32% (5,857/41,017)*100 = 14.28% Return on Capital Employed (ROCE): calculated by dividing profit before interest and tax over total asset less current liabilities all multiplied by 100 2010 2009 (10,186/156,985-28,616)*100 = 7.93% (6,608/152,699-27,947)*100 = 5.30% Gearing: calculated by dividing long term debt over equity 2010 2009 (28632/90381)*100 = 31.7% (31749/86162) = 36.8% Liquidity: calculated as current asst over current liabilities and the acid test ratio calculated as current asset less stock over current liabilities 2010 2009 (14,219/28,616) = 0.5 (14,219-433/28,616) = 0.48 (13,029/27,947) = 0.47 (13,029-412/27,947) = 0.45 Price earning (P/E): calculated as average share price for the period over earnings per share (EPS); EPS is calculated as profit for the year over number of issued share 2010 2009 P/E: (132/16.11) = 8.19 (136/17.17) = 7.92 http://www.vodafone.com EVALUATION OF THE RESULTS FINANCIAL Profitability ratio Gross profit margin relates to the trading profit of a firm to its sales. Generally, it should be steady year and year and any wide variation investigated (Cox and Fardon, 2007). In the case of Vodafone, there was a fall in this ratio from 2009 to 2010 from 37% to 33.8%. This fall can be attributed to the increase in cost of sales of 13.92%, nearly twice as high as the increase in sales of 8.42%. Further investigation is need to ascertain the increase in cost of sales. On the contrary operating profit margin nearly doubled from 14.28% in 2009 to 21.32% in 2010. This margin highlights how effectively a firm has managed its cost of operations. It would look like Vodafone has managed cost effectively; however the increase is due to a fall in impairment loss of approximately 64% on goodwill. In 2009 there were a lot of adverse events e.g. economic down turn. Otherwise all cost remained fairly the same only slightly higher in 2010. ROCE increased from 5.3% to 7.93% in 2010. It is good as it reflects that Vodafone has the ability to earn a return on all capital employed increasingly. Investors should be happy in this respect as it means their investment is been put to good use. What will be more helpful is a five year trend and knowing that the 7.93% is at least equal to the return on a bank account (Cox and Fardon, 2007). Gearing ratio This ratio decreased by 13.9% to 31.75% in 2010. Long term borrowing fell 9.8% over the period, mainly due to a sharp fall in other liabilities, while equity increased by 4.9%. Higher gearing means less secure equity capital; partly because repayment and interest make debt costly and partly because strictly speaking it can be recalled at any time. Although there is no clear standard to judge acceptable gearing level, when gearing exceeds 100% it tends to worry investors (Cox and Fardon, 2007). Thus, in this case Vodafone has done well although five years figures will give us a clearer trend. Liquidity/acid test ratio Liquidity is the ability of a firm to pay off current obligation. Both the acid test and current ratio increased from 2009 to 2010. However, both ratios fall short of the rule-of-thumb that current ratio should be 2:1 (0.5 in 2010 and 0.47 in 2009) and acid test 1:1 (0.48 in 2010 and 0.45 in 2009). It shows Vodafone is not liquid. This is not a problem as such because in the telecommunications industry there are relatively few current assets and this contributes to low current ratios (Costea, 2006). For a meaningful conclusion a five year tread and industry average is needed. P/E ratio This ratio represents the markets view of the growth potential of the company, its dividend policy and the degree of risk involved in the investment (Alexander, Britton and Jorissen, 2007). High P/E ratio means investors have good feelings about the factors mentioned, i.e. good growth opportunities, relatively safe earnings etc (Brealey, Myers and Allen, 2008). In the case of Vodafone there has been an increase in the ratio by 3.4% to 8.19 which highlights that investors are confident in the company. Again five years trend and comparison to the industry average will give a more meaningful conclusion. NON FINANCIAL SWOT analysis forms the basis of this section. Analysis of the financial statement and research by datamonitor show that there has been little change in the SWOT of Vodafone between 2009 and 2010 (see appendix 1). Strengths Vodafone has strong international brand recognition. in an age where branding is key element of marketing this is a key strength. In 2009, in Brand finance global ranking, the Vodafone brand came 8th as most valuable brand. In 2010 it moved up to 7th position. It has developed a set of guidelines, to enable the consistent use of the Vodafone brand, in areas such as advertising, retail, online and merchandising and ensured it has a strong customer focus. The company also has extensive global reach and diversified revenue base. It has equity interests in over 30 countries and over 40 partner markets worldwide. It operates in three geographic regions Europe, Africa and Central Europe, Asia Pacific and Middle East and also has an investment in the United States. This reduces business risk and provides synergy. Furthermore, it is a leader in its markets meaning it understands its market. Weaknesses The company continues to be a part of legal proceedings which eats into the companys profits. In 2004, Vodafone 2, one of the subsidiaries initiated a legal action to an enquiry by HMRC with regard to the UK tax treatment of its Luxembourg holding company, Vodafone Investments Luxembourg SARL (VIL), under the CFC Regime. The enquiry is ongoing and a provision of  £2.2bn has been and was made in 2010 and 2009 accounts. This event shows Vodafone as an irresponsible company trying to evade taxation. Opportunities Strong growth has been forecast for the mobile advertising market with mobile phones becoming the centre of digital convergence. Indeed, compounded growth forecast for the USA alone is 70% for 2008-2013. This is good news for Vodafone as it has been focusing here in recent times and thus, offers the potential to increase revenue in the future. The penetration of third generation technology (3G) has been increasing in recent times. It allows service providers to provide many services including mobile TV and VoD. The penetration rate of 3G in advanced economies is forecast to increase from nearly 30% to 60% between 2008 and 2013. At present Vodafone is an active leader in this market and thus is taking advantage of this. Threats The telecommunication industry is highly competitive. In addition technology is constantly changing and if one is not careful one can be out of competition. Competition is also very high because markets are becoming saturated and thus marketing is shifting towards customer retention rather than acquisition. This is particularly so in the European market where Vodafone generates considerable revenue. RECOMMENDATION Comparing the companys performance over a 2year period with the ratios can result in a highly inaccurate conclusion. For instance, is the fall in gross profit a one off occurrence within five years or has it been falling only rising in 2009 and falling again in 2010. If this is the case then there is a big problem. This being the case, it is recommended that the company develop the analysis over 5 years for more informative conclusion. This is not to say that the one off occurrence in gross profit margin does not need attention. Also although the company may be doing well it may be below industry standards and thus industry average is needed to ensure this is not so and if it is then the company will know where to work on. This is particularly the case for Vodafones liquidity. The company is not liquid. Is this in line with industry average? Perhaps further liquidity test is needed. It is also recommended that the sharp rise in cost of sales is investigated. A breakdown of the cost is needed to know which element(s) is the culprit to determine what can be done about it. CONCLUSION Overall Vodafone performed better in 2010 than it did in 2009. This should be commended as the economic environment has not been all that favourable. The company was profitable improving in both its operating profit margin and ROCE with the exception of gross profit margin falling. This has been commented on above. Improvement in the ROCE showed Vodafone to have made extensive use of capital employed. It has kept its gearing level under control and according to the price earnings ratio, investors are confident about the future prospect of the company and this is reflected in the increase in current share price of the company as is in appendix one. Once again Vodafone can be commended for maintaining and building on its strength; extending global reach, maintaining its lead and increasing its brand value. This has definite impact on its ability to improve its profitability and do well despite performing in a mature, highly competitive environment with a dire climate. It is rather unfortunate that none of its strength or opportunities can eradicate or minimise its weakness. Vodafone needs to take care when calculating and recognising tax ensuring that it has proper internal controls to ensure all rules and regulations are adhered to as fully as possible. References: Alexander, D., Britton, A. and Jorissen, A. (2007) International Financial Reporting and Analysis, London Thomson Learning. Brealey, R. A., Stewart, C. M. and Allen, F. (2008), Principles of Corporate Finance Singapore: McGraw-Hill. Costae, Adrian The Analysis of the Telecommunication Sector by means of Data Mining Technique, 2006, Journal of Applied Quantitative Methods, pp.144-150 Cox, D. (2007) Accounting: the basics of financial and management accounting. Worcester: Osborne Books Ltd DATAMONITOR (2009) SWOT analysis, April 2009. London; DATAMONITOR http://www.lse.co.uk/SharePrice.asp?shareprice=VODshare=vodafone_grp http://www.vodafone.com/etc/medialib/agm_09.Par.22820.File.dat/VF_Annual%20Report_2009.pdf http://www.vodafone.com/etc/medialib/agm_10.Par.86506.File.dat/vf_ar2010.pdf London Stock Exchange (2010), 3 months Vodafone Share Graph. London Stock Exchange, Accessed 11 August 2010. Vodafone Group Plc. (2009) Annual Report For the year ended 31st March 2009, Vodafone Accessed 10 August 2010. Vodafone Group Plc. (2010) Annual Report For the year ended 31st March 2010, Vodafone Accessed 10 August 2010.

Poetry Analysis Essay

â€Å"Echoes of Goodbye† by Patricia A. Queen is a skilfully crafted poem that describes the hardships of someone who lost their father at a young age and is recollecting memories of their haunting past. The prevalent themes discussed in the poem, concerning death, loss and suffering, are enhanced by the many poetic devices employed by the poet. The first stanza adopts a foreboding tone and utilises vivid, striking imagery to enhance its meaning. Emotion and passion is what really sets this poem alight and brings it to life. In the first two lines, powerful, descriptive phrases such as â€Å"endless footsteps† and â€Å"grieving people† enrich the ideas and themes of loss, and create a reminiscent air typical of the gothic genre. The poet uses personification to evoke a melancholy yet cryptic aura: â€Å"The black clouds hide the crying sky† (3). The first stanza concludes by establishing an image of sadness in the reader’s mind – â€Å"Amid those timeworn, lonely echoes of goodbye†. This quote further implies a haunting, echoing tone which is maintained throughout the poem. The rhyming pattern used in the first four lines is AABB, and this particular pattern emphasises the rhythm of the poem. Furthermore, the imagery in first stanza implies the setting is a gravegrard, with the â€Å"endless footsteps† and â€Å"timeworn echoes of goodbye† suggesting the speaker is in a place of sadness and death. These incredibly meaningful first four lines set the scene for the rest of the poem. The second verse of this poem introduces a different type of narration by recalling memories in the form of an anecdote. This is seen in the first line, â€Å"A young man lived here with a wife, a child, a song†. The cumulative listing of his most dear assets reiterates all the earthly possessions he has left behind. The main ideas discussed in this stanza are isolation and abandonment. This is especially seen in the last line, â€Å"Left them in a dark, black and shadowed shroud†. The deliberate alliteration of the ‘sh’ sound heightens the tension and displays use of another poetic technique. This line also makes reference to the undercurrent of sadness and sorrow that lie beneath the surface of the poem. The third stanza explores how pain and guilt can be a central experience of the theme of loss and death, and this is specifically expressed through the symbolic association of the child in the poem, to ideas of innocence and ignorance. This is blatantly seen through the clever positioning of a rhetorical question in the last line: â€Å"Why hadn’t he told he told me goodbye? † This one line alone directly questions the reader and plants seeds of doubt, especially when viewed from a naive child’s perspective. This poem is also an allegory for the persona’s struggle, longing and loss. This effect is achieved by incorporating a personal touch seen in line 9 & 10: â€Å"They buried my daddy†¦I cried as I held Momma’s hand. † The painful imagery such as in the line, â€Å"Those tears on her face revealed all the pain† allows the emotion to seep through the language used, to strike chords of sorrow in our hearts. The reference to the funeral in line 13 forces the reader to associate it with death and also rouses sad connotations, which is the intended purpose of the poem. In this stanza the poet also breaks the original four-lined stanza form and alters the rhyming pattern to ABAB/CDCD. This technique exemplifies the variety of the poem and introduces a new pulse. By arranging the ideas in the third stanza as a series of nostalgic yet aching memories, the poet reveals all the raw emotion and grief experienced by the persona which adds authenticity and a realistic edge to the poem. The fourth stanza is identical to the first, and this has deliberately been done to create a suspenseful and ominous ending. The circular structure of the poem brings us back to where the poem began, to end it on a sinister and unpromising note. In this stanza he technique employed by the poet is foreshadowing, since it leaves us unsure of events to come and places a cloud of uncertainty in our minds. Lastly the poem draws to a close, â€Å"Amid those timeworn, lonely echoes of goodbye. † The repeated sensory imagery provides a fitting conclusion to an exceptional poem.

Run Forrest

This Photo by Unknown Author is licensed under CC BY-ND This Photo by Unknown Author is licensed under CC BY-NDRun Forrest, Run! Movie critical analysis paper. James Bilesimo | Developmental Psychology | 3/19/18A Psychological Analysis of Forrest Gump. The movie Forrest Gump tells a story of a simple man and his journey through life. Forrest Gump's story takes place during a time of historical significance in our country, The United States of America. His story began in the 1950's, and ran through the 1970's. This was a period in our country where morality, and equality had come to be questioned for the first time since our country broke away from its European roots, and won its independence on July 04, 1776. The American culture and its society would be changed forever over this twenty-year course. Forrest Gump is very simple-minded man who lives his life by a set of values forever instilled in him by his mother. Early in the movie when Forrest was just a young boy, he was found to be physically handicapped forcing Forrest to wear braces (also known as foot abduction braces) on his legs. Forrest Gump also had an IQ of just seventy-five, he would now have to endure a life time of critical judgements from peers and adults alike. Forrest Gump had a very loving, and caring mother who helped him develop a deep, strong sense of â€Å"self† with her wisdom, and straight forwardness. Because of his mother's strong guidance during his early stages of life, he is able to overcome his physical handicap, and achieve his highest quality of life by doing what many people only dream of; Forrest Gump became a famous runner, football player, business owner, and war time hero. The story that this movie tells us, is a great example of how a child's mind develops through a series of stages, and through these stages they can construct their understanding of the world we live in by interacting with it. Jean Paiget developed four stages of cognitive development, which begin at birth, and span well into adulthood. Heading 2 You might like the photo on the cover page as much as we do, but if it's not ideal for your report, it's easy to replace it with your own.Just delete the placeholder picture. Then, on the Insert tab, click Picture to select one from your files.

Aids/Hiv Essay 2 - 1504 Words

Acquired immune deficiency syndrome, also known as AIDS is a disease that gradually attacks breaks down the human immune system that starts out with the virus called HIV, or human immunodeficiency virus. AIDS makes it impossible for the people suffering with the disease to fight off simple infections and viruses that normal, healthy individuals wouldn’t be affected by. It’s not the virus that actually kills the individual, it’s the small scale outside infections, tumors, and viruses that kills the person because the AIDS virus destroys that person’s immune system, which is the only defense we have against viruses. Scientists and researchers have been puzzled with the AIDS virus since it began in the 1980s— and it’s still a topic of†¦show more content†¦Directly a resulting from the chimp being eaten, or the blood of the chimp somehow getting in the hunters body from the open cuts or wounds that the hunter had (avert.org/aids-impact-africa†¦). Normally, the virus would have been fought off, but in the countless times this situation has happened, the strain changed ever so slightly, as the virus attempted to adapt within the human body. Eventually, this virus developed into the virus we now know as HIV. Of all the people suffering and living today with the HIV/AIDs virus, two-thirds of them live in sub-Saharan Africa, while this is true, this region constrains little more than 10 percent of the world’s population. The AIDS virus has caused an extreme amount of suffering in the people of Africa. The virus is everywhere, and this is what makes this virus so hard to stop. It’s directly affecting households, schools, and workplaces and even destroying what little economy the Africans had. In 2009, it’s estimated that about one million three hundred thousand adults and children have died as a direct result of AIDS in sub-Saharan Africa (avert.org/aids-impact-africa.htm). 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